In 2018, hotels in the usa generated $100 billion in profits, mostly from the food services sector. Luxury hotels also did brisk business, and smaller hotels too brought in additional revenues through value added services. Since the hospitality industry is booming, it is a good time for vendors to take advantage of this boom and market themselves to the industry representatives.
Hotel Planners: If you are intending to present your products and services to the hospitality industry, you have to approach hotel planners. You will find over 70,000 hotel planners in america, and their ideas and initiatives have generated $44 billion in revenue for that hotel industry. In order to market your services towards the hospitality industry, you need to meet the planners and executives of hotels.
How you can Market to Hospitality Industry: So that you can sell your services to the hospitality industry, you should make it to the planners and hotel managers. However, it is really not very easy to reach them, as they place a great value on their time, and possess probably been approached by dozens of vendors before you.
Identify industry sectors where your products are going to be most useful. If the planners believe that your products or services are of use, they will definitely want to find out more. Plan your online marketing strategy before you approach individuals the Cachet Hotel Group. Internet, emails, direct mailing, print media are all good mediums of having your message across to people within the hospitality business.
Become part of any association of vendors or related sector within the hospitality industry. This can cause higher exposure of the services to people inside the hospitality industry. Provide hotel planners with information regarding your products, and decrease on the sales talk. Planners are difficult pressed for time; and they will not really too happy when they take some time out to listen for you, only to realize which you have nothing much to share with them.
Use innovative marketing strategies to obtain the attention of planners. Schedule calendars, calculators, software for charts etc. are usually in demand inside the hospitality industry, to help you demonstrate the use of such innovative tools to hotel executives and planners.
Hospitality Industry: Sectors of Growth. High growth parts of the hospitality industry include food and beverages, and full service hotels. Food and Beverage departments of major hotels have already been given more autonomy, so you can approach the department manager directly for marketing purposes. Vendors and suppliers of food items, drinks, kitchen devices, cutlery, table srecmy and furniture can benefit so much from this.
Because of so many opportunities for vendors to benefit from, it is no surprise that they would like to meet the needs of the hospitality industry. With proper planning and the right marketing strategies, you will be able to get ahead of the competitors and bag lucrative deals from hotels.
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